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Today – ‘Shadowhunters’ cast participating in virtual Freeform launch event

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Today is the official launch of Freeform TV that will replace the erstwhile ABC Family. A virtual launch event for the channel will take place all day on social media and the cast of Shadowhunters and Pretty Little Liars will be participating.

Here’s the schedule for the day, that as of writing this, kicks off in 15 minutes:

10:00 a.m. EST        Emeraude Toubia takes over @ShadowhuntersTV on Instagram.
10:30 a.m. EST        Katherine McNamara takes over @ShadowhuntersTV on Instagram.
11:00 a.m. EST        Freeform Social DNA Project with Twitter begins.
Pancake artist Dancakes and muralist Carlos begin soliciting ideas for pancakes and art throughout the day.
1:00p.m. EST    “Shadowhunters” stars Harry Shum Jr. and Matthew Daddario use Twitter Challenger and Vine booth.
1:30 p.m. EST    “Pretty Little Liars” Keegan Allen Twitter Video Q&A and Vine Booth.
2:00 p.m. EST    “Shadowhunters” stars Isaiah Mustafa and Maxim Roy answer questions on Instagram and Facebook.
3:00 p.m. EST    Performance by POP Unplugged.
Buzzfeed Facebook Live chat with “Pretty Little Liars”.
4:00 p.m. EST        Performance by POP Unplugged.
4:30 p.m. EST    “Shadowhunters” stars Dominic Sherwood and Alberto Rosende take over @ShadowhuntersTV on Snapchat and use the Twitter Vine booth.
5:30 p.m. EST    “Shadowhunters” stars Katherine McNamara and Emeraude Toubia host a Twitter Q&A and Vine booth.
6:30 p.m. EST    Janel Parrish takes over @PLLTVseries on Twitter.
7:00 p.m. EST    Troian Bellisario, Ashley Benson, Lucy Hale, Ian Hardin, Shay Mitchell and Sasha Pieterse take over @PLLTVSeries for a Twitter video Q&A from Twitter HQ in New York City.
8:00 p.m. EST        “Pretty Little Liars” cast live Tweets the premiere.
9:00 p.m. EST        “Shadowhunters” cast live Tweets the premiere.

Fans can take part either via their social accounts, or at FreeformLaunch.com.

Things are looking pretty exciting tonight!

 

WATCH: Official first trailer for ‘Shadowhunters’

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The first footage from Shadowhunters, apart from the teaser spot, is now online. Buzzfeed has exclusively debuted the trailer, featuring new footage from the show.

Everything about this looks incredible, doesn’t it?

Obviously, we can see the changes from the book even in the trailer, but when you think about it, it doesn’t really affect the plot as such. I wonder how Clary approaches being initiated into the Shadowhunter world now that it’s her own mom who kinda revealed her secret.

I’d love to hear what you think!