ABC Family

Today – ‘Shadowhunters’ cast participating in virtual Freeform launch event

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Today is the official launch of Freeform TV that will replace the erstwhile ABC Family. A virtual launch event for the channel will take place all day on social media and the cast of Shadowhunters and Pretty Little Liars will be participating.

Here’s the schedule for the day, that as of writing this, kicks off in 15 minutes:

10:00 a.m. EST        Emeraude Toubia takes over @ShadowhuntersTV on Instagram.
10:30 a.m. EST        Katherine McNamara takes over @ShadowhuntersTV on Instagram.
11:00 a.m. EST        Freeform Social DNA Project with Twitter begins.
Pancake artist Dancakes and muralist Carlos begin soliciting ideas for pancakes and art throughout the day.
1:00p.m. EST    “Shadowhunters” stars Harry Shum Jr. and Matthew Daddario use Twitter Challenger and Vine booth.
1:30 p.m. EST    “Pretty Little Liars” Keegan Allen Twitter Video Q&A and Vine Booth.
2:00 p.m. EST    “Shadowhunters” stars Isaiah Mustafa and Maxim Roy answer questions on Instagram and Facebook.
3:00 p.m. EST    Performance by POP Unplugged.
Buzzfeed Facebook Live chat with “Pretty Little Liars”.
4:00 p.m. EST        Performance by POP Unplugged.
4:30 p.m. EST    “Shadowhunters” stars Dominic Sherwood and Alberto Rosende take over @ShadowhuntersTV on Snapchat and use the Twitter Vine booth.
5:30 p.m. EST    “Shadowhunters” stars Katherine McNamara and Emeraude Toubia host a Twitter Q&A and Vine booth.
6:30 p.m. EST    Janel Parrish takes over @PLLTVseries on Twitter.
7:00 p.m. EST    Troian Bellisario, Ashley Benson, Lucy Hale, Ian Hardin, Shay Mitchell and Sasha Pieterse take over @PLLTVSeries for a Twitter video Q&A from Twitter HQ in New York City.
8:00 p.m. EST        “Pretty Little Liars” cast live Tweets the premiere.
9:00 p.m. EST        “Shadowhunters” cast live Tweets the premiere.

Fans can take part either via their social accounts, or at

Things are looking pretty exciting tonight!


Watch: Freeform promo spot featuring ‘Shadowhunters’ and ‘Pretty Little Liars’

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ABC Family, which will be known as Freeform going in 2016, has released the promo for the change. Along with the return of Season 6B of Pretty Little Liars, we also get treated to Shadowhunters in the video!

Watch below:

Shadowhunters debuts on January 12 – just a little over 2 weeks!

Watch: New promos for ‘Shadowhunters’

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Less than a month and we’ll be watching Shadowhunters!

ABC Family/Freeform has released multiple promos/stills from the show, including a ‘Love Triangle’ promo and a featurette focusing on the premise of the show.

Watch the videos below:



Photos: Stills and BTS images from ‘Shadowhunters’ S01E01 – The Mortal Cup

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A little over a month  is left for the premiere of Shadowhunters on ABC Family/Freeform.

Over 40 new stills/behind-the-scenes images from the pilot, The Mortal Cup, are now online. Check out the full album over at Facebook here.

More here.

At 9:30 tonight, ABC Family will debut a behind-the-scenes special titled  Beyond the Shadows: Making of Shadowhunters.

Photos: Promotional shots from ‘Shadowhunters’

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A bunch of gorgeous promotional photos from Shadowhunters was released earlier by Entertainment Weekly.

ABC Family, to be renamed Freeform starting January 1, has now released additional shots, including untagged versions of the previous ones. These include some amazing ones of Clace as well!

Check out all the images in our Facebook album here.

More here.

At 9:30 tonight, ABC Family will debut a behind-the-scenes special titled  Beyond the Shadows: Making of Shadowhunters.