Simon & Schuster’s online community, PulseIt, is getting a makeover. Now publisher neutral, the community is renamed Riveted and will launch officially in February – a very ABC Family to Freeform move.
One of the first campaigns Riveted is undertaking is the binge reading of The Mortal Instruments, right before the release of Lady Midnight, which fans can join in with the hashtag #TMIBingeRead.
Each week, starting January 22 through March 18, Riveted will be reading one book in the series. There will be trivia, giveaways and discussions on the Riveted YouTube channel.
In addition to the Binge-Read, there’s also #FlashbackFridays, where the history and tid-bits from the saga will be posted.
All in all, you get to read our favorite books along with fellow fans, and win some cool giveaways. So be sure to check out the official Binge-Read page and join in!